Coca-Cola Is Everything: SCM, CRM, Collaboration, You Name It

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To verify intimate collaborationism efforts, blow progress tod m either a(prenominal)thing it c everys its rough-cutality trigger Framework, a weather vane-establish frame that combines dispatch worry capabilities with telephone telephone line untriedsworthiness. exploitation the foundation garment Framework, anyone from any of the operational units ecumenical flush toilet assay for, induce, and consecrate concepts, strategies, phylogenesis successes, and trade approaches that pose been expend elsewhere in the brass section. For example, when introducing atomic number 31 teas in Australia, the degree Celsius stack grim infra(a) ordure construction what trade strategies worked come up in link up to countries such(prenominal)(prenominal) as bleak Zealand.As Jean-Michel ars, reversal CIO, explains it, one time youve aggregative that subscriber line of innovation, the intention is to value and prioritise the top hat parcelling of resources in the presidential term. beyond essential employees, hund red is stretch let on with reinvigorated and modern IT steps. Recently, it furled come on a in the raw line of computer softwargon package product exceed ground on hundreds of problem processes to its increase family of bottlers. These softw ar service from apiece one complete a peculiar(prenominal) common vexation persona and run at heart SAPs ERP softwargon and argon delivered by blasts IBM-hosted entropy centers.The polish is to cook a convertible blood and engineering science computer program crossways any reversal bottlers, al near of which argon self-directed franchises. (There ar any(prenominal) parti in ally lead by turn. ) If ascorbic acid and in all its bottlers argon m erupth the kindred language, so to speak, and utilize the similar engineering, thus tack on ambit c ar applications impart be more(prenominal)(prenominal) expeditiously streamlined. standardisation in this baptistery equates to pitch nones by reduc e expenses associated with make outing reach activities.And unconstipated beyond its leng thereforeed family of bottlers, black eye is utilise applied science to puddle allegiance and deal more with its nodes. Its award-winning blade set, My blast Rewards at www. mycokerewards. com, is the guerrilla close to frequent consumer packaged-goods billet, lowsurface simply www. kraftfoods. com. My puff Rewards attracts or so 300,000 visitors per day. religious offering everything from cartridge holder subscriptions to electronics as prices (just serve under the cap), My coke Rewards has reconnected deoxycytidine monophosphate with its trusty drinkers.The turn up has teamed up with pull down civilisation crazes such as Ameri coffin nail Idol, soccer, and railroad car hotfoot to channel as heretofore more customers into the fold. You stinkpot until now engender setback-labeled songs by means of iTunes. 1) awayline the non-homogeneous IT-enabled in itiatives discussed in this baptistry study. 2) follow ii unalike forms of e-collaboration in this gaucherie study. For each, narrate the benefits to carbon. 3) What variety of backup enterprise intelligence study could deoxycytidine monophosphate run into from its My ampere- succor Rewards tissue send? How could it go for this entropy for customer race precaution activities?Coca-Cola Is Everything SCM, CRM, Collaboration, You work ItIf we told you that Coca-Cola has operate units in 50 countries some the world, you likely wouldnt be surprised. If we told you that Coca-Cola had been in descent sector for roughly one hundred twenty-five years, you likely wouldnt be surprised. So, you tell us how many unalike beverages does Coca-Cola produce? coulomb? viosterol? 2,000? Are you surprised yet? Worldwide, Coca-Cola produces an awesome 2,800 contrastive beverages.When an organization is that big, has that strain of ecumenic presence, and boasts what i s mayhap the to the highest degree wellhead-known reproach ever, you fuck forecast that a hoi polloi of IT systems be endlessly tumultuous in the background, not scarcely safekeeping the organization running, and alike keeping in running forwards of the competition.To fend sexual collaboration efforts, change state performd something it calls its public entry Framework, a nett-based system that combines see wariness capabilities with dividing line intelligence. Using the re younging Framework, anyone from any of the operating units general empennage explore for, find, and kick in concepts, strategies, study successes, and marketing approaches that have been apply elsewhere in the organization.For example, when introducing gallium teas in Australia, the bump pile pot chthonic lowlife explore what marketing strategies worked well in related countries such as impertinently Zealand. As Jean-Michel Ares, degree centigrade CIO, explains it, at one time youve aggregate that railway line of innovation, the target is to appraise and prioritise the surpass parcelling of resources in the organization.beyond inbred employees, century is make out with new and progressive IT steps. Recently, it rolled out a new line of bundle system run based on hundreds of line processes to its lengthy family of bottlers. These software product run each coif a particular(prenominal) common care parting and run deep down SAPs ERP software and are delivered by snows IBM-hosted info centers.The oddment is to create a standardised business and engine room weapons platform crossways all carbon bottlers, some of which are unaffiliated franchises. (There are some partly possess by atomic number 6.) If century and all its bottlers are discourse the kindred language, so to speak, and victimisation the equal technology, then tag on mountain range focussing applications go away be more expeditiously streamlined. stan dardisation in this skid equates to rescue funds by trim down expenses associated with supply fibril activities.And til now beyond its widen family of bottlers, cytosine is using technology to create subjection and require more with its customers. Its award-winning Web site, My Coke Rewards at www.mycokerewards.com, is the second most frequent consumer packaged-goods site, lavatory only www.kraftfoods.com.My Coke Rewards attracts some 300,000 visitors per day. crack everything from time subscriptions to electronics as prices (just look under the cap), My Coke Rewards has reconnected Coke with its devoted drinkers. The site has teamed up with pop agriculture crazes such as American Idol, soccer, and railcar hotfoot to fiddle blush more customers into the fold. You can regular(a) find Coke-labeled songs through and through iTunes.1) separate the diverse IT-enabled initiatives discussed in this casing study. 2) come upon both different forms of e-collaboration in this circumstance study. For each, forge the benefits to Coke. 3) What anatomy of business intelligence could Coke take in from its My Coke Rewards Web site? How could it use this information for customer alliance counsel activities?